Google Ads Turnaround for a Fitness Chain

Pulse Fitness Studios

The Challenge

Pulse Fitness was spending heavily on Google Ads with inconsistent lead quality and no reliable conversion tracking.

We rebuilt campaign structure by location, implemented proper conversion tracking, and ran continuous ad copy and bid testing.

Cost-per-lead down 54%

Conversion tracking accuracy restored to 98%+

Lead volume up 31% on the same budget

Google AdsGoogle AnalyticsGoogle Tag Manager

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