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Back to PortfolioBranding · 2025

Brand Identity Refresh for a Retail Group

Lumen Retail

Lumen Retail

The Challenge

Lumen's existing identity felt dated and inconsistent across its ten store locations and digital channels.

The Solution

We developed a refreshed logo, colour system and brand guidelines, then rolled out consistent templates across signage, packaging and digital assets.

The Results

Unified visual identity across 10+ locations

Brand recognition survey scores up 22%

Faster internal asset production

Technologies Used

FigmaAdobe Creative Cloud

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